Gusto needed some ideas to help push an internal rebranding effort.

Gusto needed some ideas to help push an internal rebranding effort.

We only had a couple days, so we tried to come up with as many concepts as we could.

We only had a couple days, so we tried to come up with as many concepts as we could.

One of my favorite ideas of the bunch was based on the "moments of Gusto" in the workplace.

One of my favorite ideas of the bunch was based on the “moments of Gusto” in the workplace.

Keyword is MY favorite idea, not always the client’s.

:)

We used a lot of hand-made elements to feel energetic and stand out in an industry where everyone’s using sleek lines and geometric forms.

We used a lot of hand-made elements to feel energetic and stand out in an industry where everyone’s using sleek lines and geometric forms.

Sorry to anyone who really knows how to read sign language, this was just a mock-up and I have no idea what it says.
Sorry to anyone who really knows how to read sign language, this was just a mock-up and I have no idea what it says.
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