Sometimes, you get super lucky and get to work on branding for a town.

Sometimes, you get super lucky and get to work on branding for a town.

The Kalamazoo River separates Saugatuck from its adjacent city, Douglas. The logo needed to be able to be used by both towns, so the river became a natural (literally) anchor for this concept.

The type interacts with the river and can be used in many ways.

The river motif winds throughout collateral.

The Kalamazoo River separates Saugatuck from its adjacent city, Douglas. The logo needed to be able to be used by both towns, so the river became a natural (literally) anchor for this concept.

The type interacts with the river and can be used in many ways.

The river motif winds throughout collateral.

Designed with Sarah Gless.

Designed with Sarah Gless.

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