How do you advertise a child snack to busy parents? Me and my team at Smith Brothers thought by taking them back to their simplest childhood memories. Therefore, our initial ideas focused around re-introducing the target back to their youth. The two ways we came into this was by giving directions on obvious wholesome activities such as climbing a tree, or introducing an object through the lens of a child’s imagination.
Climb a Tree
This is a spaceship
We decided to move further with the childhood activity route because it was much more quickly apparent. We played off the simple nature of the product, the three ingredients, and aligned them with three simple steps. The visual approach is that of a storybook which had a immediate cue to childhood and distanced the brand from their competition.