While redesigning the Pittsburgh Parks Conservancy website, an idea for rebranding was approached. This idea was a geometric form that relates to the foliage in the parks and veins appearing as a city street plan to relate to the urban environment. Sadly, this execution was later abandoned as the organization felt it wasn't ready for a graphic re-haul.
Once the client moved away from the idea of a new identity, I approached a web design that fit the established look. This design is held together by subtle texture and spacing. The design is accented by illustrations that relate to the logo and fluctuate depending on park page the user is in.