A good friend & web developer Anthony Bruno asked me if I wanted to help him come up with a new image for Travis Neely. Travis provides a range of photography services, but he is really a specialist in capturing weddings. I approached the identity first with some initial ideas ranging from custom typography, a representation of the camera’s viewfinder, and a mark that plays on the trademark symbol.
The final identity that we moved forward with is the typographic play on the trademark symbol. The bold TN shines a light of sophistication on Travis. Black and white are the only colors used in this system in order to let photography play a dominant role on the website. Words or phrases can be "trademarked" with the logo.
When drafting ideas for the website, we wanted to make sure that it functioned as not only an artist portfolio, but a place to learn about the service. In order to tackle this, we designed a system where users can click on an image in order to receive pertinent information that would be helpful for possible clients. The service and contact related information is housed in a white background, while the pages relating to the artist's work exist in a black page. This lets the two separate pieces of content contrast while still meshing well into the website. As much as I’d like to come up with some intelligent reason for it, I have no recollection what the drawing of the baseball field is for.